Nowadays, many people use email as communication medium for their business, which it is important to acknowledge about the email etiquette.

McKay (2010) explains about the important rules of writing a business letter when composing an email message which are mind your manners, watch your tone, be concise, be professional, use correct spelling and proper grammar, ask before you send an attachment and wait to fill in the "TO" Email Address. These rules act as a reminder for those who use email as media communication. Precisely, companies and organizations are looking for trained staff to do this emailing job whereas sloppy email correspondence could cost millions of dollars for companies. As Walsh (1996) says that words speak millions meaning where the relationship between reader and text are interpreted by socio-cultural context, purpose of the reader and text and also the interest.
While the email etiquette was argued, 25 years ago, Professor Fahlman suggested to use a little smiley face at the end of a joke (Funnell, 2007). Now that it has generated, the smiley face from 25 years ago has turned into yellow things with animation on it.

In conclusion, we should acknowledge ourselves with the email etiquette in business world and must be familiar of the right time to use emoticons depending on whom you are referring the email to.
Reference list
Funnell, A 2007, What exactly is an emoticon? And what makes for good and bad email?, TheMediaReport, viewed on 16 June 2010, http://www.abc.net.au/rn/mediareport/stories/2007/2064342.htm
Goodwin, T 2010, Emoticons and Email Etiquette, viewed on 16 June 2010, http://www.answerbag.com/video/Emoticons+%26+E-Mail+Etiquette/47c781eb-4224-892e-38af-e4067a16ae2d/email-etiquette
McKay, DR 2010, Tips for professional Email, viewed on 16 June 2010, http://careerplanning.about.com/od/communication/a/email_tips.htm
Schiver, KA 1997, 'Dynamics in document design: creating texts for readers', The interplay of words and pictures, vol. 6, pp. 361-441.
Walsh, M 2006, The 'textual shift': Examining the reading process with print, visual and multimodal texts, Australian Journal of Language and Literacy, vol. 29, pp. 24-37.
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